Director of Brand Marketing

Country: United States of America
Organization: Mercy Corps
Closing date: 4 Jun 2021

About Mercy Corps

Mercy Corps is a leading global organization powered by the belief that a better world is possible. In disaster, in hardship, in more than 40 countries around the world, we partner to put bold solutions into action — helping people triumph over adversity and build stronger communities from within. Now, and for the future.

The Team

The mission of the Resource Development (RD) department is to advance the organization’s strategic goals and support our worldwide team by raising funds, profile and influence. Our job is to tell the Mercy Corps story to the organization’s most important audiences in a clear and compelling way. The RD team encompasses several dozen dynamic professionals who possess a wide range of expertise. We are gift officers, direct response fundraisers, web developers, marketers and media relations strategists. We are database managers, digital specialists, creative designers and storytellers. Most of all, we are passionate about Mercy Corps’ mission and believe a better world is possible.

The Role

The Director of Brand Marketing drives breakthrough work that raises the Mercy Corps profile and advances the organization’s business goals. They will sharpen and strengthen the brand messaging, lead initiatives that grow awareness among new audiences and increase engagement among current audiences, and partner to measure the effectiveness of Mercy Corps’ efforts. They will also oversee the delivery of a robust pipeline of assets that bring the brand to life in cross-channel storytelling.

They are both a strategist and a marketer, able to drive the development of the brand platform and messaging, as well as bring that brand to life through integrated marketing efforts and day-to-day social media. They are a confident partner for donor-facing teams, an innovative thinker who isn’t afraid of growing a brand on a budget, and detailed-oriented enough to deliver it all effectively.

The Director of Brand Marketing works in close partnership with all parts of the Mercy Corps organization, including multiple fundraising teams, channel owners, creative, media relations, programs, and policy and advocacy. They play a critical role in creating a connection between the brand and its audiences, and feeding the funnel to drive the most impact for Mercy Corps.

Reporting to the Managing Director of Brand Marketing, they will lead a cross-functional team (both staff and freelance) of strategists, channel managers, and asset gatherers, and play a critical leadership role within the broader RD team.

Essential Responsibilities

STRATEGY & VISION

  • Partner with Managing Director, Brand Marketing to develop yearly Brand Marketing Plan, including campaign moments and KPIs
  • Develop messaging for RD communication priorities, tethering the organization’s work to it’s brand and guiding cohesive communication across teams
  • Lead cross-department brand campaigns for tentpole moments, from briefing through performance evaluation
  • Partner with audience leads and channel managers to build top-of-funnel marketing campaigns, particularly for corporate partners and influencers
  • Lead development of comprehensive social strategy in partnership with Digital Marketing Team
  • Contribute to the development of the editorial calendar, representing the brand voice and goals
  • Lead asset gathering strategy and planning, ensuring a robust pipeline of assets to support the brand communication needs (including fundraising). This includes research, development of detailed trip rationale and, in partnership with stakeholders, detailed inventory of trip deliverables.
  • Seek and apply new, innovative ideas and creative ways to tell stories through content and marketing
  • Work with creative team to adjust brand voice by channel, and test approaches to content

OPERATIONS

  • Create and manage the team’s annual budget, including all asset gathering expenses; seek opportunities to improve department efficiency and reduce expenses by streamlining operations.

  • Contract and manage asset gathering freelancers as needed.

LEADERSHIP AND TEAM MANAGEMENT

  • Set priorities for the team's daily workflow, supervise all aspects of day-to-day operations.

  • Facilitate the development and growth of a team of three by providing opportunities and support; provide timely feedback on work product; regularly coach, evaluate and recognize staff performance and accomplishments.

  • Lead by example; establish clear expectations; set direction and priorities; ensure that work levels are balanced across staff; resolve internal staff issues in a timely manner; keep staff informed of all appropriate information; build an effective team; delegate at appropriate level.

  • Build trust and partnership with other RD leaders and key stakeholders across Mercy Corps.

Supervisory Responsibility

Brand Strategist, Social Media Manager, Sr. Global Photographer

Accountability

Reports Directly To: Managing Director, Brand Marketing

Works Directly With: Other teams within Brand Marketing and MarComms Teams, including Creative, Digital Marketing and Communications; RD audience teams, especially close collaboration with Mass Market and Corporate Partners; executive team; various program leaders and staff.

Accountability to Participants and Stakeholders

Mercy Corps team members are expected to support all efforts toward accountability, specifically to our program participants, community partners, other stakeholders, and to international standards guiding international relief and development work. We are committed to actively engaging communities as equal partners in the design, monitoring and evaluation of our field projects.

Minimum Qualification & Transferable Skills

  • 7-10 years of relevant professional experience in brand marketing/advertising, demonstrating strong leadership skills, and a genuine interest in industry trends driving impact across the funnel
  • 5+ years of digital strategy and/or social strategy experience. SEO experience is a plus.
  • Exceptional writing skills, with the ability to craft powerful briefs, platform messages, and narratives.
  • A track record for solving complex problems, managing across many teams, and driving results.
  • Experience leading a team with proven ability to communicate, delegate, build a team and develop direct reports.
  • Ability to balance need for creativity with a data-driven approach to measuring impact and success.
  • Understanding of influencer marketing and PR.
  • Exceptional attention to detail and ensures accuracy in all communications deliverables.
  • Ability to influence at all levels of the organization
  • Ability to thrive in a fast-paced, ambiguous environment.
  • Excellent interpersonal skills, with an ability to communicate clearly and passionately, both in writing and verbally. Positive attitude and solution-oriented approach to work is a must.

Success Factors

The successful Director of Brand Marketing is an excellent strategist and a seasoned leader with a passion for managing and developing a high-performing, cross-functional team. They will be familiar with Mercy Corps’ mission and culture and will be able to create a sense of intensity and urgency about the global issues central to the work of Mercy Corps. They will be a resourceful, creative, and practical individual who can solve problems quickly and make fast decisions to capitalize on opportunities. They will cultivate an environment of purpose and stability, of hard work that demonstrates a clear record of achievement and community. The Director will be willing to work hands-on developing and executing a variety of projects, and will be a convincing and authentic representative of Mercy Corps, with the ability to connect effectively with partners across the agency and their stakeholders.

Living Conditions / Environmental Conditions

This position is based in Portland, Oregon and requires very limited travel.

Ongoing Learning

In support of our belief that learning organizations are more effective, efficient and relevant to the communities we serve, we empower all team members to dedicate 5% of their time to learning activities that further their personal and/or professional growth and development

Diversity, Equity & Inclusion

Achieving our mission begins with how we build our team and work together. Through our commitment to enriching our organization with people of different origins, beliefs, backgrounds, and ways of thinking, we are better able to leverage the collective power of our teams and solve the world’s most complex challenges. We strive for a culture of trust and respect, where everyone contributes their perspectives and authentic selves, reaches their potential as individuals and teams, and collaborates to do the best work of their lives.

We recognize that diversity and inclusion is a journey, and we are committed to learning, listening and evolving to become more diverse, equitable and inclusive than we are today.

Equal Employment Opportunity

Mercy Corps is an equal opportunity employer that does not tolerate discrimination on any basis. We actively seek out diverse backgrounds, perspectives, and skills so that we can be collectively stronger and have sustained global impact.

We are committed to providing an environment of respect and psychological safety where equal employment opportunities are available to all. We do not engage in or tolerate discrimination on the basis of race, color, gender identity, gender expression, religion, age, sexual orientation, national or ethnic origin, disability (including HIV/AIDS status), marital status, military veteran status or any other protected group in the locations where we work.

Safeguarding & Ethics

Mercy Corps is committed to ensuring that all individuals we come into contact with through our work, whether team members, community members, program participants or others, are treated with respect and dignity. We are committed to the core principles regarding prevention of sexual exploitation and abuse laid out by the UN Secretary General and IASC. We will not tolerate child abuse, sexual exploitation, abuse, or harassment by or of our team members. As part of our commitment to a safe and inclusive work environment, team members are expected to conduct themselves in a professional manner, respect local laws and customs, and to adhere to Mercy Corps Code of Conduct Policies and values at all times. Team members are required to complete mandatory Code of Conduct elearning courses upon hire and on an annual basis.

How to apply:

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