Managing Director, Direct Response and Marketing

NGO Jobs / UN Jobs Vacancy

Country: United States of America
Organization: Human Rights Watch
Closing date: 6 Jun 2021

Development and Outreach Department
New York Preferred
Application Deadline: June 6, 2021

The Development and Outreach Department of Human Rights Watch (“HRW”) is seeking highly-qualified applicants for the position of Managing Director of Direct Response and Marketing, to be responsible for strategic marketing in service of fundraising. The position manages a robust direct response program, including direct mail and digital fundraising, as well as creative, multimedia, and events functions. The Managing Director of Direct Response and Marketing reports to the Deputy Director of Development and Outreach and oversees a team of 13 staff in addition to external consultants. The successful candidate will preferably be based in New York, but other locations are considered.

Due to COVID-19, many of our global offices are currently closed or operating in reduced capacities. The successful candidate may be required to work remotely initially or if local requirements mandate it. We recognize that this moment, during the pandemic, is a uniquely difficult time for most people, particularly those with caregiving responsibilities, and we aim to be as flexible and supportive as possible in both the recruitment for and onboarding of this position.


The Managing Director's responsibilities will include, but are not limited to:

Direct response fundraising

  1. Providing vision, leadership, and strategy for the Direct Mail and Digital fundraising teams as they build for sustainable growth across the digital and direct mail spectrum;
  2. Supporting Digital fundraising’s expansion efforts into international markets;
  3. Collaborating with our direct mail and digital fundraising consultants and other vendors in the planning, development, execution, expansion, and evaluation of all integrated direct response campaigns;
  4. Exploring innovative ways to maximize the income potential of present and lapsed donors, evaluate future acquisition strategies and donor upgrade programs, and identify new technologies and tools to maximize touchpoints along donor journeys;
  5. Collaborating with internal teams (Program, Communications, Digital Advocacy, Planned Giving) on donor pipeline development and integrated mail and digital strategies for fundraising campaigns across programs;
  6. Directing high-level marketing and membership programs aimed at deepening donor loyalty through customized benefits and experiences;

Marketing in service of fundraising

  1. Supervising Development’s Multimedia and Creative teams in their production of broad-based donor-facing communications that align HRW’s key messages with fundraising objectives and reach existing and new constituents, including collateral such as videos, interactive web features, photo essays, annual reports, annual dinner materials, and brochures;
  2. Overseeing the creation of higher-touch engagement tools, both printed and digital, in support of donor cultivation, solicitation, and stewardship by frontline, major gift staff;
  3. Partnering with and supporting Communications staff and other key colleagues on branding for the organization;

Events in service of fundraising

  1. Supervising the Events teams in their partnership with frontline fundraising staff and execution of fundraising and outreach events, including annual dinners, film festivals, the Council Summit, among others; and
  2. Fostering innovation of existing in-person and virtual events and overseeing the successful implementation of such across a global fundraising staff and donor network.


Education: A bachelor’s degree in marketing, communications, business management, or other related field, or equivalent work experience, is required.

Experience: A minimum of 12 years of direct response, marketing, or fundraising experience is required. At least 7 years of management experience is required.

Skills and Abilities:

  1. A proven track record of developing comprehensive marketing strategies that have consistently met or exceeded planned objectives, ideally for fundraising;
  2. Experience in building direct response fundraising program is strongly preferred;
  3. Familiarity with creative/visual marketing strategy;
  4. Excellent analytical skills, with great attention to detail;
  5. Experience directly managing teams and working cross functionally in an international, multicultural organization;
  6. Experience in building team culture, collaboration, practices, and performance;
  7. Strong influencing skills, including the ability to lead diverse teams to achieve agreed goals and to drive change without direct authority;
  8. Excellent negotiation, communication, and presentation skills;
  9. The ability to manage multiple priorities and multiple constituencies simultaneously, working effectively toward deadlines; and
  10. A deep commitment to the mission of HRW.

Salary and Benefits: HRW seeks exceptional applicants and offers competitive compensation and employer-paid benefits. HRW offers a relocation assistance package and will assist employees in obtaining necessary work authorization, if required; citizens of all nationalities are encouraged to apply.

Human Rights Watch is strong because it is diverse. We actively seek a diverse applicant pool and encourage candidates of all backgrounds to apply. Human Rights Watch does not discriminate on the basis of disability, age, gender identity and expression, national origin, race and ethnicity, religious beliefs, sexual orientation, or criminal record. We welcome all kinds of diversity. Our employees include people who are parents and nonparents, the self-taught and university educated, and from a wide span of socio-economic backgrounds and perspectives on the world. Human Rights Watch is an equal opportunity employer.

Human Rights Watch is an international human rights monitoring and advocacy organization known for its in-depth investigations, its incisive and timely reporting, its innovative and high-profile advocacy campaigns, and its success in changing the human rights-related policies and practices of influential governments and international institutions.

How to apply:

How to Apply: Please apply immediately or by June 6, 2021 by visiting our online job portal at and attaching a cover letter and a resume or CV. No calls or email inquiries, please. Only complete applications will be reviewed and only shortlisted candidates will be contacted.

If you are experiencing technical difficulties with your application submission, please email Due to the large response, application submissions via email will not be accepted and inquiries regarding the status of applications will go unanswered.

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