Lead Engagement Executive
NGO Jobs / UN Jobs Vacancy
Are a battle-proven marketing professional, keen to use your energy, time and talent to make the world a better place. You know that the days of full email blasts and spamming are over – and in its place you understand that the right nurture track provides incremental value and nudge to our leads and clients towards a deeper engagement with us. You do this in a highly efficient way, and one that feels human and converts.
MzN International is an consultancy business, operating as a B-corp (pending) working worldwide to help our non-profit and corporate clients improve their impact towards the Sustainable Development Goals.
…should work together…
We are looking for an Executive/Manager to join our global and fully digital working team. You need to understand the right type of content to send to the right people at the right time, both for lead nurturing and boosting the sharing and forwarding of our content-driven emails.
Your main tool will be emails and our CRM tools, but you may also use our social media channels.
This post is fully flexed to suit into your life:
· Full time: 140-160 hours per month, job sharing possible
· Flex time: Most (around 75%) of the time effort is fully flexible, i.e. the post holder can work where and when it suits
· 80% home based: Most of the work time can be based anywhere in the world
The duties of the post holder include, but are not limited to:
Database management and reporting
Collect and enter all new contacts into our CRM database Nimble (fully cloud based) on a weekly basis
Review and manually score all new contacts
Set up and continuously improve the lead data set collection from our website and social media channels
Review and understand the weekly new content created by a team of consultants and experts worldwide
Prepare monthly reports to be shared with MzN senior management
Marketing, Communication & Engagement
Manage and build various email lists and campaigns, including the design templates, calls-to-action and content used in your email sends
Segment lists based on behaviours like past email engagement and website interactions (content downloads, site page visits, etc)
Measure results and optimise the nurture track for these segments to convert leads to clients
Work to minimise list decay whilst increasing the productivity of our email sends
Develop documentation and road maps for processes, A/B tests and continuously increase automation.
We hire bias-free and only on the basis qualifications, experience, professionalism, reliability and motivation.
Essential skills needed are
Good online behaviour (present when online, efficient and responsive)
100% reliable and trustworthy: Say what you mean, do what you say!
Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics
Proficient use of automation technology
Highly analytical and able to derive meaning from data through A/B testing and email optimization.
Excellent writer and communicator (in both written and verbal form)
This job can be based anywhere in the world. Video-meetings in the CET time zone are required.
In line with tax legislation, team members based in Germany will be hired as employees. Team members based elsewhere will be remunerated in line with local tax legislation.
Team members based near Hamburg, Germany can use our shared office space. Until 31 December 2021 a negative Corona test no older than five days or a vaccination proof is required to enter our office.
How to apply:
To apply, send your CV with a covering email to firstname.lastname@example.org, using Application: Lead Engagement Executive as a subject line.
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