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United States of America: Consultancy: Digital Analytics Coordinator, Deadline Extended

NGO/UN Job Vacancy

Organization: UN Children's Fund
Country: United States of America
Closing date: 22 Jun 2017

Rationale and context of the assignment:

The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does — in programs, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children’s rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias or favouritism. To the degree that any child has an unequal chance in life — in its social, political, economic, civic and cultural dimensions — her or his rights are violated. There is growing evidence that investing in the health, education and protection of a society’s most disadvantaged citizens — addressing inequity — not only will give all children the opportunity to fulfil their potential but also will lead to sustained growth and stability of countries. This is why the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nations.

This position resides within the Digital Strategy Section (DSS), as part of the Division of Communications (DOC) and reports directly to the Digital Management Specialist. The Digital Strategy Section manages all global digital channels and digital communications for UNICEF, including in 5 UN languages, global social media channels, and digital multimedia content creation. The Section is also responsible for the build, management and maintenance of global website properties, including country and regional office support for digital transformation, governance and capacity building.

Reporting to the Digital Management Specialist, the Digital Analytics Coordinatoris responsible for the successful planning and implementation of the digital data reporting for interactive strategies for UNICEF’s online channels, including websites, microsites, mobile applications, social media and multimedia. This role requires expert-level knowledge in digital analytics (strategy, requirements, implementation, validation, reporting) and SEO platforms that can be leveraged and optimized to provide data-driven insights that will be used to achieve UNICEF’s goals.

Scope of Work:

  1. Digital analytics strategy definition, data reporting and optimization
  2. Governance definition, capacity building & training to internal users
  3. Digital analytics technical implementation and research
  4. Management and communication with stakeholders and vendors


  1. Works collaboratively with cross-functional teams to define reporting requirements for UNICEF’s digital presence aligned with established global strategic KPIs, including UNICEF’s DOC Global Communication and Public Advocacy Strategy KPIs.
  2. Collaborates with UNICEF business stakeholders to understand analytic needs and identify solutions that enable stakeholders understand UNICEF’s external audience and their behaviour, increase their engagement and conversion funnels.
  3. Performs optimization activities in collaboration with other UNICEF teams to improve the current tracking methods and processes.
  4. Generates periodic automated reporting dashboards to be shared with the team that meets DSS needs
  5. Extracts and generate data analytics and SEO reports for DSS leadership on digital channel performance
  6. Proactively monitors UNICEF analytics to identify unusual traffic patterns and alerts and supports the business team in identifying findings and solutions
  7. Generates actionable insights using various data sources
  8. Participates in capacity building activities to increase knowledge of digital analytics across UNICEF’s sections in HQ and field
  9. Performs training sessions in partnership with UNICEF team to ensure fundamental digital analytics are understood, implemented, monitored and utilized across HQ and RO/COs
  10. Develops analytics and SEO standards, procedures and guidelines to ensure appropriate quality data and SEO across multiple UNICEF properties
  11. Research and incorporates actionable findings on latest digital analytics and SEO industry trends and best practices
  12. Periodically audits analytics and SEO settings to ensure the implementation meets best practices and generates quality data.
  13. Implements new and improved tracking methods and processes that enable additional data-gathering based on analytics needs.
  14. Ensures that every new external global digital platform and campaign includes the required implementation for data gathering and reporting
  15. Participates in procurement related activities to procure data analytics and SEO related services
  16. Proactively communicates findings and insights to stakeholders
  17. Coordinates with UNICEF PFP department to implement seamless data gathering across different platforms.
  18. Manages external vendors, for the implementation and configuration of advanced and very specialized analytics and dashboards

Duty Station: On-site, NYHQ

Travel: TBD

Supervisor and timeframes for reviewing milestones and performance**: Digital Management Specialist. Reviews conducted every 6 months and at the end of contract.

Performance indicators for evaluation of results:

  1. Standard UNICEF Performance Evaluations conducted every 6 months and at end of contract.
  2. Timely delivery of deliverables and adherence to timeline and set deadlines.

Qualifications or specialized knowledge/ experience required:

  1. Advanced university degree in Marketing, Economics, Statistics, Management, Information Technology or other relevant field; or 2 years equivalent professional work experience, combined with a first university degree in a related discipline.
  2. At least 3 years working experience in digital analytics and SEO, interactive digital media communication or interactive marketing
  3. Expertise in Google Analytics & Google Tag Manager and SEO tools and methodologies
  4. Expertise in Social Media management dashboards and other analytical tools is desirable
  5. Knowledge of statistical analysis and market research
  6. Certification on any analytics tools is desirable
  7. Excellent written and verbal communication skills, and presentation skills
  8. Self-motivated and results oriented
  9. Possess strong organizational and detail oriented skills
  10. Experience with work in a non-profit organization a plus

Payment Terms:Monthly submission of invoices paid in USD

UNICEF recourse in case of unsatisfactory performance:

  1. Payment will only be made for work satisfactorily completed and accepted by UNICEF. **

How to apply:

UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified female and male candidates from all national, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of our organization. To apply, click on the following link